Template for SWOT Analysis

The term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. One can create a SWOT analysis with the help of Microsoft Excel to perform an in-depth analysis of strengths, weaknesses, opportunities, and threats. To do a SWOT analysis in a template, we need to collect all the possible information concerning the product or service under consideration for SWOT analysis. To create a template, we can make a table or grid to map strengths, weaknesses, opportunities, and threats.

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  • Excel 2003 (.xls) OpenOffice (.ods)CSV (.csv)Portable Doc. Format (.pdf)

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About SWOT Analysis Template

  • The SWOT AnalysisSWOT AnalysisSWOT Analysis is an analytical tool to identify and evaluate an entity’s strengths, weaknesses, opportunities, and threats.read more is a widely used tool to do a SWOT analysis of any project, product, and service of the company. It is easy to create, customize, or modify to input all the required details in the template. It provides various formatting options, and built-in functions in the spreadsheet templates can be used at any time by the user to create a professional template.As mentioned in the definition section, the four components are basic factors of your business and can be concerned with financial, technological capabilities and skills, etc. A SWOT analysis can be a general analysis to analyze various factors that make your business different from others and perform internal and external assessments of the business.The SWOT analysis is of many kinds. It is a strategic planning tool used when a company launches a new product and service in the market. This template divides into internal and external factors. Accordingly, strengths and weaknesses are internal, and opportunities and threats are external factors. To comprehensively understand the concept of SWOT analysis, we should dive deep into the components of the SWOT analysis template in detail in other sections.

Components

The following are the components:

#1 – Strengths:

The strengths in the SWOT analysis are those attributes in the product which make the product stand above the other products and make the company perform better compared to peers in the same market. One can define the strengths by the various features and characters of the product and services.

#2 – Weakness:

The weakness is those attributes in the product and service the company must focus upon. It could be disadvantages for the business and competitive advantages simultaneously. Weakness could be anything in which a particular product or service is lacking.

#3 – Opportunities:

The opportunities are external factors that benefit the company or business to market the product or service. The opportunities are the potential areas where the product or service can perform better to make the business reap the same benefits. For instance, the business can have opportunities to supply a particular product that is demanded most because of those features or attributes that make it stand out from the crowd.

#4 – Threats:

The threats are the external factors that do not benefit the business or company to market a product or service as the end-users will not require them. The threats could be those negative features, the presence of which will reduce the share of the product in the market. Threats are the various obstacles and constraints restricting the business from performing better and can adversely impact the company’s image in the market.

Why Business Use this Template?

This article is a guide to the Swot Analysis Template. Here, we provide a free downloadable swot analysis template for strategic planning and marketing any new product or service. Also, you can download and use this template in Google Sheets, ODS, or CSV format.

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