Examples of SWOT Analysis

The following Swot analysis examples outline the most common SWOT Analysis. It is impossible to provide a complete set of examples that address every variation in every situation since there are thousands of such situations where this analysis could be done. Each example (business or personal) states the topic, the relevant reasons, and additional comments as needed).

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Example #1 – SWOT Analysis of a Business (Apple Inc)

Strengths

  • Every user of an Apple device takes pride in owning it due to its strong brand image, popularity, and performance that has been entrusted over the years. It is one of the strongest and most valued brands in the world.Providing premium devices across product lines comes at a price that allows a higher profit marginProfit MarginProfit Margin is a metric that the management, financial analysts, & investors use to measure the profitability of a business relative to its sales. It is determined as the ratio of Generated Profit Amount to the Generated Revenue Amount. read more per device.Innovation in every new device launched makes the product most sought after.

Weaknesses

  • Apple devices are priced significantly higher than their competitors; the iPhones cost over one grand apiece. Although the sale dependency is on the middle and high-income brackets, the customers in the lower-income brackets are kept at bay due to its high pricing.Apple does not have a commendable distribution network. The company selects all the authorized sellers for its products, and as a result, there are not many at the international level. As a result, the market reach is limited to several authorized sellers.Since Apple products are sold at a higher price, the customer base is limited to the middle and the high-income brackets, thereby restricting the low-income bracket customers, which form the majority.

Opportunities

Threats

  • First and foremost – competition. Today’s market has cut-throat competition in terms of the technology and the after-sales services provided. The competitors provide almost the same technology to the customers at a very economical rate. The low-income bracket, which comprises the major market portion, tends to go for what the competitors have to offer at an economical price.Appropriation of the innovation by local brands that copy the design and look of the products of Apple;An increase in the cost of laborCost Of LaborCost of labor is the remuneration paid in the form of wages and salaries to the employees. The allowances are sub-divided broadly into two categories- direct labor involved in the manufacturing process and indirect labor pertaining to all other processes.read more across the globe has resulted in narrowed profits, which has triggered an increase in the selling price.

Example #2 – Personal SWOT Analysis

Let’s assume that Steve Rogers is a Marketing Manager for a leading marketing firm. Steve’s doing great in his current role, but he feels that his performance can be better. What would aSWOT Analysis is an analytical tool to identify and evaluate an entity’s strengths, weaknesses, opportunities, and threats.read more SWOT analysisSWOT AnalysisSWOT Analysis is an analytical tool to identify and evaluate an entity’s strengths, weaknesses, opportunities, and threats.read more look like?

  • Creativity is something I can boast about. My habit of looking at the broader picture helps me devise various perspectives on the betterment of any client’s brand.I have a knack for communicating with my team and clients alike.The ability to think and ask questions helps me identify the best marketing strategy.Client-centric attitude has resulted in the success of all previous assignments, thereby earning the trust and faith of the clients.

  • When I have too much on my plate, I tend to make haste to clear my ‘to make a list since I want everything delivered before the deadline. It usually results in a compromise in the quality of my work.Prioritization of my tasks is something that I need to improve on because whenever there are things that have the same level of urgency, I cannot prioritize what task to complete first and what to do last.Due to my habit of delivering before time, I get stressed out due to the work volumes and the limited time.

  • A major competitor has suffered reputational damage due to their poor service to smaller clients.I will be attending one of the most awaited marketing conferences in the marketing industry. It will allow me to meet new people and enhance my networking.The marketing head is due for maternity leave soon. It would be a learning opportunity for me to understand her work and take over her task while on leave.

  • My colleague Bucky Barnes has a much better delivery style on the communication side. Bucky competes with me for the next level.The business performance across the industry is not favorable due to the current global economic situation. It has resulted in the slow growth of the business, which results in businesses cutting off staff. Many businesses, including my firm, are planning further layoffs.Due to layoffs, there is an increased workload, which has negatively impacted my creativity.

This analysis helps Steve understand the current situation and encourages him to approach his colleague Bucky about the marketing head’s maternity leave around the corner. Steve suggests that both of them could cover their boss’s duties. Bucky concurs with Steve’s idea and acknowledges that even though he has the upper hand when it comes to presenting an idea, Steve’s creativity has impressed Bucky the most.

This act of working as a team has made them serve their smaller clients effectively and impressively. It, in turn, gives them an advantage over their competitor’s flaws in customer service.

Conclusion

  • It is a powerful tool that helps us identify the strengths, work on the weaknesses, capitalize on the opportunities, and mitigate the threats.SWOT analysis above provides a clear picture of the business and personal situations.

This article has been a guide to SWOT Analysis Examples. Here we will provide you with a detailed explanation of business and personal SWOT Analysis. You can learn more about finance from the following articles –

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